Amari Williams Lands NIL Deal, Becomes the Proud Face of Weetabix — A Breakfast Champion With a Heart of Gold! In a feel-good moment that’s got Big Blue Nation buzzing from Lexington to London, Amari Williams has officially inked a sweet NIL deal with iconic British breakfast brand Weetabix. The Kentucky forward, known for his grit on the court and charm off it, will now be repping the cereal giant in a transatlantic partnership that perfectly blends his British roots with his Kentucky pride.

Amari Williams Lands NIL Deal, Becomes the Proud Face of Weetabix — A Breakfast Champion With a Heart of Gold!

In a feel-good moment that’s got Big Blue Nation buzzing from Lexington to London, Amari Williams has officially inked a sweet NIL deal with iconic British breakfast brand Weetabix. The Kentucky forward, known for his grit on the court and charm off it, will now be repping the cereal giant in a transatlantic partnership that perfectly blends his British roots with his Kentucky pride.

Decked out in blue with a golden bowl in hand, Williams is the perfect ambassador for a brand built on energy and effort—much like his game.

Weetabix has been a staple in my life since I was a kid,” said Williams. “To now represent them while playing for Big Blue? It’s surreal. I’m honored.”

This NIL moment isn’t just about branding—it’s a celebration of Amari’s journey, his personality, and the global spirit of Kentucky basketball. A big-time baller with a big-time heart.

Congratulations, Amari! The whole BBN is smiling with you—breakfast just got a whole lot better.