Cooper Flagg, the standout freshman for the Duke Blue Devils men’s basketball team, has been making significant strides both on and off the court. He has secured notable endorsement deals, including partnerships with New Balance and Gatorade. The New Balance agreement is described as “significant,” though specific financial details have not been disclosed.
Similarly, the Gatorade deal marks a historic moment, as Flagg becomes the first men’s college basketball player to sign with the brand.
These endorsements have elevated Flagg’s Name, Image, and Likeness (NIL) valuation to approximately $2.6 million, positioning him among the top college athletes in terms of NIL worth.
Regarding reports of Flagg securing a $50 million endorsement deal and donating $25 million to the Duke basketball program, there is no credible information or official confirmation supporting these claims. The existing endorsements, while substantial, do not approach the figures mentioned. It’s advisable to consult reputable sports news outlets for accurate and up-to-date information on athlete endorsements and related activities.
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