Legendary NFL quarterback Joe Montana is once again giving back to his alma mater, Notre Dame. The Hall of Famer has donated $7 million to launch a new NIL (Name, Image, and Likeness) fund for Fighting Irish athletes—marking one of the most significant contributions of its kind within the Big Ten. This generous donation reflects Montana’s commitment to supporting student-athletes in the modern era of college sports, where NIL opportunities play a critical role in recruitment, retention, and player development.
Montana, widely regarded as one of the greatest quarterbacks in football history, has long had a deep connection to Notre Dame. It was in South Bend where he made a name for himself, leading the Fighting Irish to a national championship in 1977. His performance at Notre Dame launched a storied professional career with the San Francisco 49ers, where he won four Super Bowls and earned the nickname “Joe Cool” for his poise under pressure.
By launching this NIL fund, Montana is ensuring that current and future Notre Dame athletes have access to the financial and branding opportunities they deserve. The fund is designed to help student-athletes capitalize on their personal brands, while also maintaining the values and traditions of the university. It sets Notre Dame apart as a serious competitor in the evolving college sports landscape, especially as it prepares to transition into the Big Ten.
Montana’s legacy extends far beyond the gridiron. With over 40,000 passing yards, four Super Bowl rings, and a Hall of Fame induction in 2000, he is now using his success and influence to shape the next generation of athletes. This latest $7 million gift is a powerful reminder that Joe Montana’s heart remains in South Bend—and that he’s still making game-changing plays, this time off the field.
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