Stephen Curry, the star guard for the Golden State Warriors, has achieved remarkable financial success both on and off the court. In 2024, he was ranked as the world’s second highest-paid athlete, with total earnings of $153.8 million. This impressive sum includes $53.8 million from his NBA salary and $100 million from endorsements.
Curry’s endorsement portfolio is extensive, featuring partnerships with major brands such as Under Armour, JPMorgan Chase, Panini, and Fanatics. Notably, in November 2020, Under Armour launched Curry Brand, aiming to compete with Nike’s Jordan Brand. Curry further solidified his relationship with Under Armour by signing a long-term extension in March 2023, which extends into his retirement from basketball.
Beyond endorsements, Curry has ventured into media and entertainment. His production company, Unanimous Media, has been involved in various projects, including a development deal with Comcast NBCUniversal signed in September 2021. Additionally, in November 2020, Unanimous Media expanded into podcasting through a deal with Audible.
On the court, Curry continues to make history. On August 30, 2024, he signed a one-year, $62.6 million contract extension with the Warriors, becoming the first NBA player to earn $60 million in a single season. This deal also placed him among the elite group of players, including LeBron James and Kevin Durant, who have amassed over $500 million in career earnings.
Curry’s financial achievements underscore his significant impact on and off the basketball court, reflecting his influence in sports, business, and media.
Leave a Reply